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17 Strategic Business Pivots to Make in the Time of COVID-19

Your Coronavirus Essentials Checklist

Just like that, we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed just how we do business.

For a lot of, this is a remarkably frightening time to become a business owner.

You are concerned about the healthiness of your employees and the business enterprise, the bills that keep coming, your income, and family obligations.

But alternatively, then let worries overwhelm them, smart business owners can utilize this opportunity to plan and prepare for future growth and success.

This is exactly why we’ve created a COVID-19 checklist to assist you in making the most with this uncertain time:

1) Announce changes in operation hours.

Are you an essential business that’s staying open? You may have shorter business hours allowing additional time for cleaning or senior hours were high-risk, and elderly customers can come and safely shop with fewer customers.

Post any new business hours on leading your physical location and share them on your website’s home page.

Don’t forget to update your hours in your social networking profiles and your Google Business listing so everyone can stay around the date.

2) Pivot to meet up the existing needs of your visitors

Find creative ways to accomplish business with customers who are at home on quarantine. Are you offering pick up or delivery? Let customers know what you are doing to allow them in this new, and hopefully temporary, normal.

Like, amid shutdowns and shelter-in-place orders, most car dealerships will deliver your new car to you. Similarly, service-based businesses can pivot their offerings to meet the demands of customers who are staying home.

One example is the landing page we designed for Barbara Katnich, an interior designer with Fresh Approach Designs.

She acknowledges that with all now on the hands, you are probably ready for a style change. Then she walks you through the method of how she can use you virtually when you are at home.

The advantage of a landing page is that it’s quick, easy, and allows you to currently talk with the particular needs of customers and never have to redesign your whole website.

3) Provide ways customers can still support you

If you operate a service-based business like a cafe or a salon and have been forced to close your doors, you may want to offer online sales of gift certificates.

Encourage your visitors to buy a certificate now to allow them to treat themselves and redeem it when the virus outbreak has slowed, and their self-quarantine period is over.

This can help maintain sales for you while giving your visitors something fun and exciting to appear forward to.

4) Communicate with your customers.

People want to know if and how your company has changed in light of the pandemic. Assure them their health and safety are your #1 concern and inform them what you’re doing to make certain a safe shopping experience.

Explain any extra precautions you’re taking to disinfect and clean and let them discover how you’re promoting social distancing as your small business owner.

5) Announce any new services you’re offering.

Whether you sell food or fashion, are you currently offering pickup or delivery? The more ways you can accommodate your visitors in this new normal, the higher for them and fewer financial losses you’ll experience.

Share the news headlines on your website and in your social networking accounts like what Lorie Brown did. She saw a huge need to support nurses and healthcare practitioners in this crisis and created the COVID-19 Survival Guide.

She asked us to simply help her produce a multi-guest interview series that gives daily videos to subscribers, all for free.

6) Ditch out-of-date information and broken links.

Oahu is the perfect time for you to step back and have a long hard look at your website.

Are there any typos? Did a group member featured on the About Us page quit? Are certain articles no more relevant?

Maybe your website is too far outdated and requires a complete overhaul. Don’t make an effort to go it alone. It’s far better to hire a specialist web development firm who can ensure your website is professionally done to provide your company with the most effective exposure once this crisis is over.

7) Lighten the (remote) workload.

Give your staff easy approaches to track their hours like the free time-tracking tool Toggl that we use. Encourage team communication with tools like Zoom, Slack, or Discord. Explore team collaboration tools like Monday and Asana to handle project workflows.

You can see more team tools within our article: Tips on Managing Your Workforce Remotely.

8) Get lean and mean.

You’re going to possess to accept that things might be tight for a while simply. Are there some non-essentials you could cut from your business budget?

Reevaluate the services you employ to ensure you have the most effective value for your hard-earned money, but don’t tighten your belt so much that you lose out on marketing or business opportunities.

9) Plan your editorial calendar.

You intend to provide your visitors with informative, valuable content that inspires them and builds your expertise and credibility in their eyes.

When you have some downtime now, invest it in your future content. Look at what products and services it is additionally vital to promote down the road and plan some engaging content and marketing materials to support your efforts.

10) Learn a new skill.

Do you intend to learn to make use of Instagram more effectively? Maybe you plan to master your video marketing skills or learn a new language to communicate with your customers.

If you’re able to slow down somewhat, grab the opportunity to read, learn, and grow! This may be a good time to look at our AMPLiFY! Business Academy, where members get instant access to a large library of video tutorials from social networking marketing to lead generation and content marketing.

11) Make your employees feel safe.

Always communicate your COVID-19 plans to workers around sick days and compensation. If your employees have in the future into work, assure them how you’re keeping their area clean and safe.

They’re looking for your requirements to feel looked after during this scary time. Nevertheless, don’t lie or withhold negative information; if you can’t give bonuses or need certainly to lay off staff, let them know as soon as possible and support them as best you can.

12) Attract more traffic to your site.

It’s always a good idea to incorporate fresh, useful content to your website. Your visitors will appreciate solution-focused content that honestly speaks to why they want your product or service.

Concentrate on writing some keyword-rich articles to boost your internet search engine rankings.

13) Grow your social media marketing following.

Perhaps you are self-isolating, but you can connect online! Message people who liked or commented on your own social media marketing posts to begin a conversation.

Be active in the Facebook Groups where your ideal clients hang out. Be visible and helpful (not sales and annoying) when making new connections and offering people an individual connection.

14) Segment your email list.

As time passes, mailing lists will get messy. Small business owners may lack the resources to publish targeted messages for every group of potential clients (e.g., hot prospects, warm leads, new prospects, business colleagues).

Concentrate on segmenting your email list to make people feel like you’re speaking directly to them and providing them with unique content.

15) Produce a new service or service.

Maybe you have a small business idea that’s been on the back burner these past few years. Or, perhaps you’ve identified an item or service that will help people during or following the COVID-19 pandemic.

Have a look at what Heather Wilson has done to meet today’s demand to use Facebook Groups to a business’s advantage. She quickly created an online course called Create, Fill, and Engage Your Facebook Group.

16) Perform competitive research.

Staying together with what your competitors are doing offers you an unbelievable advantage, whether you run an established small business or are creating a new service or service.

Invest a while now in a better understanding of your competitors. How is their messaging different from yours? What’re their strengths and weaknesses? How can they engage using their social media marketing followers?

17) Share the love.

Don’t miss the opportunity to strengthen your most critical relationships. Look at the people who are important for your requirements (family, friends, customers, vendors, mentors, partners) and inform them that you most appreciate them!

Stay Engaged with Customers and Keep Sales Alive During COVID-19.

While the COVID-19 pandemic is unprecedented and uncertain, let’s attempt to see these slow times for small businesses as a chance to think, review, and plan for future growth and success.

If you want assistance, we can allow you to design a landing page to assist you in transition through and support your web visitors effectively as of this time. Together we’ll find ways to boost dwindling sales because of this unforeseen economic crisis.

We wish everyone health and safety during this particular time.

To your success,


Susan Friesen, the founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works together with entrepreneurs who struggle with having the possible lack of knowledge, skill, and support needed to produce their online business presence.

Consequently of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands for them to focus on building their business with reassurance at having a perfect support system in position to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE “Ultimate Guide to Improving Your Website’s Profitability – 10 Critical Questions You Must Ask to Get Maximum Results “.

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